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‘Authentic Indigenous experiences’: Tourism businesses grow to 1,900 countrywide – Global News

June 30, 2023

Jenifer Redsky and her sisters run Oceah Oceah — a First Nations paddling company with a mission to connect people “with and to water” in Tkaronto (Toronto).

“As an Indigenous woman, we’ve always been taught that we have a special connection to the water,” said Redsky. “My sisters and I really believe that by doing the work that we do, by giving people lessons, teaching them the skills, bringing them down to the water, we’re increasing people’s connection to the water, their relationship to the water, how they treat the water and how they protect it alongside us.”

Oceah Oceah started 11 years ago, and over the past decade, they’ve seen their business grow as well as an increased appetite from Canadians to support and engage with Indigenous businesses — especially out on the land.

A recent survey by Sodexo found that 74 per cent of Canadians believe Indigenous businesses help boost the Canadian economy and 76 per cent believe they strengthen the country’s social fabric.

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