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November 23, 2022 (TORONTO, ON) – Ahead of Giving Tuesday on Nov. 29, Aviva Canada is donating $435,000 to support those most affected by recent economic shifts and address diversity and inclusion. Of the donation amount, $200,000 will go to Food Banks Canada while $235,000 will support charitable partnerships that advance diversity, equity and inclusion across the country.
The latest HungerCount report published by Food Banks Canada shows that coast-to-coast usage has risen by 15 per cent from March 2021 with almost 1.5 million visits made to a food bank in March 2022. Aviva’s donation will go towards providing nutritious meals to those in need and be evenly distributed amongst Food Banks Canada programs:
The remaining amount of $235,000 will be spread across nine charitable organizations, funding the important work they are doing in diversity and inclusion. These include supporting women and their careers, creating opportunities and facilitating economic development in Indigenous communities and promoting mental health amongst Canadians.
As an example, to assist in the development of women, $50,000 will go towards the YWCA’s Work Forward initiative to support the design and delivery of new training and resource materials for on-the-ground use in the community with women and gender-diverse people, as well as creating space for employers to gain insight into how to design gender-responsive and equitable workplaces.
Jason Storah, Chief Executive Officer, Aviva Canada said: “At Aviva Canada, we’re committed to building a stronger and more inclusive Canada – at the workplace and in the communities we live. It’s incredible to see our people come together, to live our values of care, commitment and community – whether it’s helping vulnerable Canadians during these trying times or advancing D&I initiatives for a better tomorrow.”
In addition to the corporate donations, Aviva Canada will be:
In early September, Aviva Canada also donated $100,000 to the Canadian Red Cross to support disaster relief efforts across the eastern provinces impacted by Hurricane Fiona.
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