Canada’s Walk of Fame and Seeing Red Media Inc. Announce Exciting New Partnership

Press Release

(Toronto, ON) June 11, 2024 – Canada’s Walk of Fame and Seeing Red Media Inc. are delighted to announce a new strategic partnership designed to tell more incredible stories to Canadians from coast-to-coast-to-coast. Together, Canada’s Walk of Fame and Seeing Red Media look to build a bridge, as Seeing Red Media is a trusted partner and conduit for Indigenous communication and strategic efforts, forging an undeniable impact on both organizations and their legacies.

Canada’s Walk of Fame is dedicated to honouring and celebrating the stories of Canada’s most extraordinary individuals from all backgrounds, emphasizing their resilience, achievements, and positive contributions to society. Seeing Red Media is focused on amplifying the voices and visions of both established and emerging Indigenous storytellers, telling more of their stories, improving their representation and cultural accuracy across various media, and fostering unity between Indigenous and non-Indigenous Canadians. Together, they will collaborate on many programs that will inspire future generations, including Canada’s Walk of Fame “Future Storytellers Program,” presented by our founding partner NBCUniversal and Seeing Red Media, which aims to nurture the talent of Canada’s emerging filmmakers. The program supports young, diverse student filmmakers from underrepresented communities, promoting inclusive storytelling and cultural exchange.

“Our 2023 Community Hero, Autumn Peltier, has become an extraordinary bond between our two organizations, the perfect catalyst to begin this partnership,” said Jeffrey Latimer CEO, Canada’s Walk of Fame. “She is a unifying force and a powerful global youth Ambassador. With this partnership, we look forward to making a positive difference by uplifting and amplifying Indigenous storytellers to help build a stronger Canada.”

“What began as a small collaboration has bloomed into an amazing partnership. I look forward to a harmonious and fruitful relationship for many years to come. I am honoured to walk together on this path with Canada’s Walk of Fame” said Bryan Porter, Founder & Shakohen:te’s, Seeing Red Media Inc.

Additionally, Canada’s Walk of Fame is pleased to announce the following appointments to the Board of Directors:

• Nick Di Donato, President & CEO, Liberty Entertainment Group has been appointed Chair of Canada’s Walk of Fame Board of Directors
• Tom Anselmi, Sports and Entertainment Executive, has been appointed Vice-Chair
• Bryan Porter, Founder & Shakohen:te’s, Seeing Red Media Inc. and Ruby Dhalla, CEO and President of the Dhalla Group of Hotels have joined as Directors.

About Canada’s Walk of Fame

Canada’s Walk of Fame is an award-winning national not-for-profit charitable organization that inspires Canadians by proudly shining a light on the journeys of Canada’s most extraordinary achievers. Canada’s Walk of Fame recognizes the significant impact of Canadian accomplishments and provides the foremost national platform to celebrate achievement in the fields of Arts & Entertainment, Sports & Athletics, Entrepreneurship & Philanthropy, Humanitarianism, and Science, Technology & Innovation. Current programs include the RBC Emerging Musician Program, NBCUniversal and Seeing Red Media Future Storytellers program, the Community Hero and National Hero Programs, the Hometown Stars initiative, including charitable donations to our Inductees’ causes, and the nationally televised broadcast designated by the CRTC as a program of national interest. Canada’s Walk of Fame has over 230 inductions to date, with stars having a permanent place of tribute on the streets of Toronto’s Entertainment District. For a complete list of Inductees and Honourees along with more information on Canada’s Walk of Fame, visit: www.canadaswalkoffame.com

Canada’s Walk of Fame was established in 1998 by founders Bill Ballard, Dusty Cohl and Peter Soumalias, with Dianne Schwalm and in partnership with Gary Slaight.

Canada’s Walk of Fame is a registered charity. Charitable Registration Number 889896924RR0001.

Canada’s Walk of Fame Socials

Instagram: @CWOFame || Twitter: @CWOFame || Youtube: @canadaswalkoffame || Facebook: @CWOFame

Hashtags: #CanadaThrives

Seeing Red is an Indigenous-owned media company based on Six Nations of the Grand River Territory. We exist to amplify the voices and vision of established and emerging Indigenous storytellers through film, content, and additional forms of media. Seeing Red aims to meet this goal by producing award-winning films and documentaries, creation of original content that reflects cultural teachings and way of life, uplifting Indigenous voices, stories and news; creating a network of authentic collaborators and the first Indigenous speakers bureau. To learn more, visit seeingred6nations.com.

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For more information:

Adrienne Kakoullis, Rise PR |416-450-6637 | akakoullis@risepr.ca

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