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Cannabis Entrepreneurs Isadore Day and Thomas Lahache Collaborate to Relaunch Red Market Brand – NetNewsLedger

July 5, 2023

RONTO – Business – Indigenous entrepreneurs Isadore Day, hailing from the Ojibway tribe of Serpent River First Nation, and Thomas Lahache, a member of the Mohawk from the Kahnawake Nation, have joined forces to re-launch the renowned Red Market Brand. Their partnership not only aims to revive the brand but also seeks to honor and uphold an ancient treaty relationship known as the Dish with One Spoon. This historic covenant, acknowledged in the Great Peace of Montreal Treaty of August 1701, signifies a commitment to coexistence and economic collaboration.

Addressing the Underrepresentation of Indigenous Cannabis Advocates

Day and Lahache’s decision to re-launch the Red Market Brand stems from their shared concern about the underrepresentation of Indigenous cannabis advocates in Canada’s mainstream cannabis market. Despite the enactment of the Cannabis Act in 2019, this issue has persisted. Both entrepreneurs firmly believe that a fundamental shift in Canadian laws is necessary to fully acknowledge and allow Indigenous nations to participate in the success of the country’s cannabis industry.

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