IBF Entrepreneur Online – Backed Up by Science Human beings are ruled by certain biological rhythms that govern thought processes and behaviors. These rhythms are often subconscious, occurring naturally throughout…
IBF Entrepreneur Online – A branding guide, or a style guide, or a brand style guide, is a document containing detailed and specific instructions on how to present your brand…
IBF Entrepreneur Online – If you’ve been following Business Link on social media, you’ll have noticed an uptick in posts referencing the digital economy. This is because we’re running two…
IBF Entrepreneur Online – What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I can’t help you with your road trip or wedding speech,…
IBF Entrepreneur Online – When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are…
IBF Entrepreneur Online – Okay so you’ve started the branding process. You have a logo and visual identity, maybe even some brand insights & strategy. Now how do you use…
IBF Entrepreneur Online – Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy —…
IBF Entrepreneur Online – In life, we can all get burnt out, especially when running a business. At Business Link, we talk to entrepreneurs every day and so many of…
IBF Entrepreneur Online – Marketing strategies are incomplete without email marketing. Email marketing offers one of the best returns on investment out there. It also provides a unique opportunity to…
IBF Entrepreneur Online – To be truly successful as an SEO professional, you have to be aware of current SEO trends. Moreover, you need to be able to predict what…