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City unveils new logo, branding strategy –

‘By being bold and confident in how we tell our story, we will inspire others in the community to do the same’ – Tom Vair

Sault Ste. Marie City Council will be asked Tuesday to approve this new municipal icon and logo.

Developed with help from consultants as part of a $100,000 identity, branding and logo initiative, the new icon’s colours “speak to our indigenous roots, while also representing our glorious natural environment: fall foliage, the waters of the Great Lakes, and forests and mountains,” said an information package released at the civic centre today by Future SSM.

“The Sault Ste. Marie icon is a graphic representation of our core values and ideals,” the materials said.

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