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For many brick-and-mortar businesses, the biggest challenge with building an online presence is using it to attract attention from a local audience.
Google is looking to make local visibility less of a challenge with the launch of its new Google My Business platform. Local merchants and service providers can now create and manage their business listings across the Web, including on Google Search, Maps and Google+, from one location. With increased visibility on these popular platforms, companies are more likely to attract foot traffic from local consumers searching for nearby businesses on their mobile phones, which can increase brand awareness and conversions.
Google My Business, however, offers much more than just a place to list your venue’s address and contact information. Learn more about the platform, and how to use it to your full advantage, by checking out Website Magazine’s Crash Course on Google My Business.
– See more at: http://www.websitemagazine.com/content/blogs/posts/pages/crash-course-on-my-business-at-google.aspx#sthash.k53HLKct.dpuf
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