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Decibel Announces Another Month of Record Market Share in December

Press Release

CALGARY, ALBERTA – January 17, 2022 –Decibel Cannabis Company Inc. (the “Company” or “Decibel”) (TSX-V:DB) (OTCQB:DBCCF), a premium cannabis producer, is pleased to provide an update on its recent Canadian recreational market share.

“With our debt refinancing now in place, we remain on the offense, growing revenue and closing 2021 with record market share driven through our core focus to elevate our consumer experience through quality combined with new, unique and innovative products” said Paul Wilson, Chief Executive Officer of Decibel. “With a strong foundation established through efforts in 2021, and impactful 2022 catalysts, we are well positioned to continue our strong revenue and market share growth.”

Jan. 2021 Nov. 2021 Dec. 2021
Canada1 2.6% 3.3% 3.4%
Major Markets1 3.3% 4.0% 4.2%
Ontario1 1.1% 3.1% 3.1%

Market Share in Decibel’s Major Markets1

National Market Share1

  • 1

Ontario Market Share1

  • Tripled market share from January to December 2021 with a record 3.1% in December
    • #2 brand in premium flower sales with a 9.0% market share2
    • #5 brand in concentrate sales with a 5.8% market share
    • #2 brand in vape sales with a 10.8% market share

Link to Decibel’s Investor Presentation

1 HiFyre Retail Analytics, Licensed Producer Sales over Time Nationally and in BC, AB, SK, ON, January 1 – December 31, 2021. Major Markets include BC, AB, SK, ON.

2 HiFyre Retail Analytics, Premium flower market defined as flower products sold more than 20% above average selling price per gram in 7g or under size formats.

About Decibel

Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three operating production houses along with its wholly owned retail business, Prairie Records. The Qwest Estate in Creston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in six provinces across Canada. Thunderchild Cultivation, is a licensed and operating 80,000 square foot indoor cultivation facility in Battleford, SK. The Plant, Decibel’s extraction facility, in Calgary, AB has 15,000 square feet of Health Canada licensed extraction and product development space. This production house will fuel the growth of our brands Qwest, Qwest Reserve, Blendcraft, and General Admission, into new and innovative product formats like concentrates, vapes, edibles and beyond.

For More Information

Contact: Stuart Boucher
[email protected]
780-619-0310
www.decibelcc.com

IBF4

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