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CALGARY, AB, July 13, 2020 – Decibel Cannabis Company Inc. (the “Company” or “Decibel”) (TSXV: DB) is pleased to announce that its wholly owned subsidiary, Westleaf Labs LP, has received a sales amendment from Health Canada at its extraction and manufacturing facility, The Plant, located in Calgary, Alberta. The receipt of the sales amendment marks a key milestone for the Company as a fully vertically integrated cannabis business, with the ability to manufacture and sell dried cannabis, cannabis extracts and edible cannabis, as finished packaged products, to provincial wholesalers and retailers.
“The ability to manufacture and sell cannabis 2.0 products, in addition to our dried flower, enables Decibel to establish a new revenue stream by expanding production into high margin derivative products,” said Benjamin Sze, CEO of Decibel. “Within the Qwest brand portfolio, we are able to meet the consumer’s ever evolving needs while giving priority placement of these products at our retail stores, Prairie Records.”
“Our brand portfolio contains three clearly defined brands – Blendcraft by Qwest, Qwest, and Qwest Reserve” said Adam Coates, Chief Growth Officer of Decibel. “These brands offer consumers a range of products and price points that are tailored to fit the different life occasions where they indulge in cannabis. At every level of our business, we’re committed to delivering high quality products and experiences “Beyond the Ordinary”.
Qwest Product Strategy
The sales amendment unlocks the potential of Decibel’s brands (Blendcraft by Qwest, Qwest and Qwest Reserve) and allows the Company to:
About Decibel Cannabis Company
Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three production houses operating or under development along with its wholly owned retail business, Prairie Records. The Qwest Estate in Creston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in five provinces across Canada. Thunderchild Cultivation, an 80,000 square foot indoor cultivation facility in Battleford, SK is scheduled to be completed and licensed in 2020. The Plant, Decibel’s extraction facility, in Calgary, AB has 15,000 square feet of Health Canada licensed extraction and product development space. This production house will fuel the growth of our brands Qwest, Qwest Reserve, and Blendcraft by Qwest, into new and innovative product formats like concentrates, vapes, edibles and beyond.
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