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Gahcho Kué Mine Launches Community Voice Fund for Charity

Press Release

26 Oct 2022

Gahcho Kué Mine joint venture partners De Beers Group and Mountain Province Diamonds and MyTrueNorthNow are pleased to launch the Gahcho Kué Community Voice Fund to support not-for-profit and charitable organizations in Yellowknife and Hay River for the next 12 months.

The Gahcho Kué Community Voice Fund will support 24 ads each week to a selected organization to promote their cause or raise awareness to the MyTrueNorthNow radio audience.

Lyndon Clark, General Manager of Gahcho Kué Mine, said: “Charities and not-for-profit community organisations are essential to the quality of life for people in Yellowknife and Hay River. We hope that by providing access to free radio ads they will be able to do even more.”

Matt Halliday, General Sales Manager of 100.1 True North FM discussed the importance of this initiative: “This is an integral partnership with Gahcho Kué Mine as it gives our community non-profit organisations and groups the opportunity to get their message out there. Advertising is an expense these groups struggle to afford, and we can have a major impact in helping these groups.”

Each month until November 2023, a new charity will be selected to receive one month of ads, starting November 1, 2022. The 30 second spots will be professionally produced by MyTrueNorthNow.

For more details on how the program works or to submit an application, please go to the Gahcho Kué Community Voice Fund page at MyTrueNorthNow.com.

Gahcho Kué mine is a joint venture between De Beers Group (51% – the operator) and Mountain Province Diamonds (49%). The mine is located about 280 km northeast of Yellowknife in Canada’s Northwest Territories.

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