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Indigenous Tourism Alberta showcases opportunities – Mix 103.7

January 30, 2024

Indigenous Tourism is growing in Canada and Alberta is leading the pack. Yesterday over 100 people gathered at Mac Island as part of a conference put on by Indigenous Tourism Alberta. The symposium is one of three gatherings in Alberta to discuss and help spur development in a growing industry that contributes to 166 million dollars in GDP and $252 million in spending every year.

“Indigenous Tourism is one of the highest-demand tourism products in Canada,” said Shae Bird, CEO of Indigenous Tourism Alberta.

“One-third of tourists coming from the European Union, and 65 per cent of tourists coming from France are visiting for Indigenous Tourism experience.”

Bird says the most exciting thing for him is seeing businesses mature, hone their craft, and provide world class experiences.

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