“It’s about time,” Indigenous beaders, including one from Sudbury, showcase earrings at Winners – CBC
Sep 25, 2024
Major retail chain commissions Indigenous jewellery from artists from Saskatchewan to New Brunswick
A Sudbury woman says seeing her beaded earrings for sale alongside other Indigenous jewellery in a mainstream Winners store has boosted her confidence immensely.
Dianna Ferderber, a member of Chapleau Cree First Nation in northern Ontario, first started beading during the pandemic and began by selling her earrings in an online shop called Biskane.com that features verified Indigenous art.
But the jump to the Winners chain came about thanks to legwork from the sales team with Biskane.com
Platform founder, Chad Solomon, an artist from Henvey Inlet First Nation, also in northern Ontario, has been working to get wider exposure for its Indigenous artists.
