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February 7, 2024
This fast-growing segment of the industry has surpassed pre-pandemic activity levels
Greg Hopf’s day usually starts with a group hike and visit to various plants that Indigenous Peoples use to heal, or a canoe trip on the river with an Indigenous elder sharing their childhood memories and singing traditional songs.
Hopf’s Moccasin Trails Inc. in Kamloops is one of 400 or so Indigenous tourism businesses in B.C. His company is on the itinerary of multi-day group tours from all over the world that offer travellers the chance to experience Indigenous cultures in Canada.
“Since we returned from the pandemic, demand has surprisingly been even a little bit more as before,” said Hopf, who started his tour business in 2016.