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Media Invite – President’s Choice® Children’s Charity gifts $260K to children’s nutrition programs in Manitoba

WINNIPEG, Nov. 5, 2013 – Please join us as President’s Choice® Children’s Charity presents more than $260K to Boys and Girls Club of Canada and Breakfast for Learning in order to provide healthy meals and snacks in Manitoba to more than 9,200 kids each day during the 2013/14 school year.

“One in 10 children in Canada living below the poverty line is a bit shocking,” said Peggy Hornell, executive director, President’s Choice® Children’s Charity. “It’s great to know that through our partnerships with Boys and Girls Clubs of Canada and Breakfast for Learning we are able to help young people get a healthy snack or meal as part of their day.”

One hundred per cent of funds raised for President’s Choice® Children’s Charity by Loblaw banner stores like Real Canadian Superstore® and Extra Foods® go directly to helping kids in communities across the province.

WHERE: Media are invited to a special presentation at Niji Mahkwa School, 450 Flora Avenue, Winnipeg
WHEN: Thursday, November 7, 2013
TIME: 10 am
WHO: Robert Riel, Principal, Niji Mahkwa School
Peggy Hornell, executive director, Presidents Choice Children’s Charity
Daniella DeMare, Provincial Coordinator, Breakfast for Learning
Friends and colleagues of Real Canadian Superstore® and Extra Foods® locations and Boys & Girls Clubs and Breakfast for Learning

About President’s Choice® Children’s Charity
President’s Choice® Children’s Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $86 million, supporting more than 1.3 million children. For more information on the President’s Choice® Children’s Charity or to donate online, visit pc.ca/charity.

About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada’s strongest control (private) label program, including the unique President’s Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President’s Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.

To RSVP, more information or to schedule an interview:
Loblaw Public Relations on behalf of President’s Choice® Children’s Charity
[email protected] or (905) 459-2500

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