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Morning Brief: PM’s TV address offers image reset, raises questions – iPolitics

Good morning,

The PM took to the airwaves Wednesday — for free, without questions from pesky reporters — likely angering TV networks for eating up prime time (or thereabouts) to highlight political planks from the throne speech. Justin Trudeau also issued renewed public safety warnings (re: the virus), telling Canadians that the fall could be much worse than the spring, and said Canada’s four largest provinces are already dealing with their second waves of COVID-19. The line everyone will remember: “It’s all too likely we won’t be gathering for Thanksgiving, but we still have a shot at Christmas.”

Points to ponder:

  • Liberal insider Scott Reid tweeted it appears “the yardsticks on televised national addresses have been moved,” after recounting how hard it was to secure the same for Paul Martin in 2005.
  • CTV host Don Martin writes, given that the PM’s address was “overtly partisan” and lacked any news value, it was likely a PMO bid to “paste Trudeau’s face over the throne speech highlight reel” to replace TV clips of “scandal-tainted Gov. Gen. Julie Payette.”
  • The Globe and Mail’s Campbell Clark writes that the address revived Trudeau’s “crisis prime minister” image after his party’s Summer of Scandal: “The Liberals are trying to bring that guy back.”
  • John Ivison points out in the National Post that Trudeau also handed a gift to his main opponent. Erin O’Toole, who is still a relatively unknown commodity to Canadians (and who has otherwise been spending his time this week in his basement in self-isolation), also garnered free airtime afterward: “Many more will know him now.”

Read More: https://ipolitics.ca/2020/09/24/morning-brief-pms-tv-address-offers-image-reset-raises-questions/

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