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Opinion: Ben & Jerry’s woke chickens are coming home to roost – Edmonton Examiner

Apr 18, 2024

The ice cream maker’s parent company has signalled that it has had enough of its progressive politics

Ice cream maker Ben & Jerry’s is perhaps the world’s most aggressively “woke” brand. By running campaigns on international geopolitics, immigration policy and culture war issues, Ben & Jerry’s has made a name for itself as a taboo-smasher willing to serve dessert with a side of aggressive virtue-signalling.

But now Ben & Jerry’s chickens have come home to roost. Unilever, the British food giant that is Ben & Jerry’s parent company, is disowning its rebellious child — announcing it is carving off its ice cream business from the rest of the company and signalling it is open to a sale. Naturally, some commentary claims this is a business-only decision and that Ben & Jerry’s relentless progressive campaigning played no part in it. That’s hard to believe given the way Ben & Jerry’s seems willing to prioritize its politics over its bottom line.

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