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May 19, 2022
Partnership provides digital marketing strategies to help business owners reach and convert new customers
Pow Wow Pitch, North America’s premier pitch competition and non-profit organization supporting emerging Indigenous entrepreneurs, has partnered with Rakuten Advertising to help more than 2,500 Indigenous entrepreneurs grow and scale their businesses.
Through performance marketing strategies that engage consumers across diverse digital environments, Rakuten Advertising will provide Pow Wow Pitch Winners with tools and expertise to expand audience reach, convert new customers and build loyal audiences.
As a Seed-Level Sponsor, Rakuten Advertising will support 10 to 15 Pow Wow Pitch Alumni and Finalist brands through its Grow with Optimism program, which increases access to performance marketing for underrepresented businesses.
Winners can run affiliate marketing programs through Rakuten Advertising without up-front fees and will be granted cost-free activation with Rakuten Rewards Canada, along with donated media placements.
“We are proud to be partnering with Rakuten Advertising, a global and reputable organization, to support Indigenous entrepreneurs reach new customers and to support socially-conscious consumers to shop Indigenous,” said Sunshine Tenasco, Founder of Pow Wow Pitch. “Through this partnership, we will support Pow Wow Pitchers to become well-versed in ‘affiliate marketing’ as a new way to scale their businesses.”
Set to support more than 2,500 Indigenous entrepreneurs in 2022 with mentorship, funding, training, marketing and a safe and trusted community of support, this new partnership will help Pow Wow Pitch expand its virtual programs, re-enter communities with on-the-ground support across Canada and scale its programming to support Indigenous entrepreneurs.
“Partnering with Pow Wow Pitch allows us to lend our digital marketing expertise to emerging Indigenous businesses so they can more easily find their next customer and grow revenue,” said Nick Stamos, CEO of Rakuten Advertising. “Our Grow with Optimism program is dedicated to supporting projects that enable small businesses from traditionally underrepresented communities stand alongside established industry leaders. We plan to continue to share our time and resources with projects like these that give back to Canada and honour Indigenous communities.”
Rakuten Advertising is a full-service digital advertising business with one of the world’s largest affiliate networks. As an industry pioneer, Rakuten Advertising is a leader in strategic expertise and product innovation that empower marketers to engage and convert new consumers and inspire brand loyalty.
About Rakuten Advertising
Rakuten Advertising connects leading agencies, brands, and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions while continually pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at www.RakutenAdvertising.com.
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