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Steel River Group Names New Senior VP of Relationships, Renowned Country Singer George Canyon

Press Release

Calgary, AB – March 6, 2024 – Mr. Trent Fequet, the Founder and Chairman of Steel River Group Ltd., an Indigenous-owned consulting, staffing, development & diversified management entity, today announced the appointment of George Canyon as Senior VP of Relationships of Steel River Group.

George Canyon brings a wealth of experience and a deep commitment to fostering meaningful connections with Indigenous Nations and Communities across Canada. A renowned country singer and passionate advocate for various causes, including championing Indigenous voices, Canyon’s alignment with Steel River Group’s vision and values makes him an ideal addition to the team.

Reflecting on the appointment, Trent Fequet articulated his excitement: “I am thrilled to announce the appointment of George Canyon as Senior VP of Relationships. With his professional and life experiences, passions and values that are so incredibly impressive, George brings a unique perspective that will deepen our understandings and drive greater impact within our partnerships. I am convinced that concurrently, George will allow us to further our mandate to weaponize the dreams of the Indigenous Nations, People and Communities we have the honour to support.”

George Canyon also shared his excitement about joining the Steel River team: “I am so excited to join the Steel River team, to be able to hybridize my music career with the opportunity to work cohesively with First Nations and Indigenous Communities across the land is a true Blessing. For more than half my life, I have been invited to visit and perform within Indigenous Nations & Communities of this great country. Now, I am able to return and support in the incredible work that Steel River is doing, and it puts the biggest smile on my heart.”  Canyon continued, “I am looking forward to sitting down and listening to the hopes and dreams of the communities & people and assist the Steel River team to help facilitate those dreams and aide in bringing them to fruition.”

George Canyon’s commitment to inclusivity, encouragement, and community building closely aligns with Steel River Group’s ethos. By leveraging his talents and passion, Steel River Group aims to amplify its efforts in supporting Indigenous communities across Canada.


About Steel River Group

Steel River Group is an Indigenous-owned diversified consulting, management and staffing entity. The company’s mission is to partner with Indigenous Nations and Peoples to maximize employment, education, ownership and entrepreneurial experience. The company’s Governing Principles are deeply rooted in Indigenous values, beliefs and culture. Steel River’s operating approach is centered around the company’s inclusive Ecosystem Model, which brings Steel River Owned Companies, Indigenous Nations and Strategic Alliance Partners together over a shared vision and set of values.

For more information about Steel River Group, visit

Media Contact:
Leroy McKinnon

Steel River Group
C: 403-804-0991



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