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Wolastoq Maple Products Inc. to expand operations and develop digital strategy

Press Release

July 18, 2022

New Brunswick companies are adapting operations and seeking new market opportunities to stay on the cutting edge and spur growth. The Government of Canada remains focused on keeping Canadians safe and healthy, while also ensuring businesses and individuals have the support they need to move forward from the COVID-19 pandemic.

Federal investment supports business growth

Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced an invesment of $273,250 through the Regional Economic Growth through Innovation (REGI) program for two projects to help Wolastoq Maple Products Inc. scale up, expand operations and develop a digital strategy.

These investments include a repayable contribution of $208,750 to help the company expand its production facility and purchase advanced manufacturing equipment; as well as a non-repayable contribution of $64,500 to develop a digital strategy to increase global competitiveness. These projects will help Wolastoq Maple Products increase production volumes, product quality, labour efficiency and market opportunities as well as create two full-time jobs.

Today’s announcement further demonstrates the Government of Canada’s commitment to help businesses grow, reach new markets, and contribute to contribute to Atlantic Canada’s economic recovery.

Quotes

“The Government of Canada is committed to helping homegrown businesses that are supporting their communities expand and grow. Wolastoq Maple Products is a wonderful example of how a small, hard-working New Brunswick business with an exceptional product can thrive, while creating good jobs and supporting the economy.”

–       The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA

“I am so thankful for the various ACOA programs that we’ve been able to access! It’s been a pleasure partnering with them to help support and build the company so we could scale and reach our business goals. ACOA has played a significant role in assisting us to achieve our overall business development and growth these past few years. It’s been an amazing journey for us so far and I’m excited for continued success in the future!”

–       Jolene Johnson, CEO and President, Wolastoq Maple Products Inc. (Wabanaki Maple)

Quick facts

  • Wolastoq Maple Products Inc. is a 100% Indigenous and female-owned company that produces high-end uniquely indigenous branded organic maple syrup under the Wabanaki Maple brand, consisting of a series of signature, infused maple-based syrups, (natural, aged bourbon, aged whiskey, toasted oak). The products can be found throughout Canada and purchased online.
  • ACOA’s Regional Economic Growth through Innovation (REGI) program supports projects that promote sustainable community economic development, enhance business development and growth, and facilitate innovation.

Associated links

Contacts

Catherine Mounier-Desrochers
Director of Communications
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
[email protected]

Ann Kenney
Senior Communications Officer
Atlantic Canada Opportunities Agency
[email protected]

Jolene Johnson
CEO and President
Wolastoq Maple Products Inc. (Wabanaki Maple)
506-479-4197

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