#GlossedOver: Indigenous-owned beauty brand releases contaminated water lip gloss – Grand Forks Gazette
Cheekbone Beauty aims to raise awareness for Indigenous communities dealing with contaminated water
Jun. 13, 2022
“Would you put it to your lips?”
That is the question asked in a new campaign, titled #GlossedOver, by Indigenous-owned brand Cheekbone Beauty as the company looks to highlight Canada’s contaminated water issues on reserves.
In a statement earlier this month, the brand announced the campaign features non-saleable lip gloss with names such as Lucious Lead, E.Coli Kiss, and Mercury Shimmer.
