How Alissa Assu built a trio of Indigenous wellness brands rooted in land and legacy – BCBusiness

November 5, 2025

RavenSong’s Indigenous founder weaves storytelling into a thriving wellness business grounded in the land.

Alissa Assu’s entrepreneurial journey was initiated by the same drive that made her a competitive athlete. As a sponsored badminton player, she honed the discipline and focus that fuel the success of her three Indigenous-led wellness businesses.

Assu’s career began at the Indigenous Sport, Physical Activity and Recreation Council as a provincial coordinator, and she pivoted to entrepreneurship after the birth of her son in 2019. Born about three months premature and facing serious health challenges, his arrival pushed her to reevaluate what truly mattered: her family, wellness and the reclamation of Indigenous ways of being. Seeking a smaller community that offered a sense of calm and connection, she and her family left Vancouver for Campbell River on Vancouver Island. “It’s a place where the pace of life allows for more presence and intentionality,” she says.

Read More: https://bcbusiness.ca/industries/indigenous/alissa-assu-indigenous-wellness-brands/