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Humber College professor addressing lack of Indigenous business content through new research project – Humber Today

January 9, 2023

Indsights: A Window into the Indigenous Economy is producing case studies to be used in the classroom

A new project led by Humber College in partnership with the Canadian Council of Aboriginal Business (CCAB) is producing case studies on Indigenous businesses and entrepreneurs to be used as a free and open access educational resource.

Audrey Wubbenhorst is a professor with Humber’s Public Relations program and the principal investigator for the Indsights: A Window into the Indigenous Economy project.

Wubbenhorst notes that in textbooks and case banks, there isn’t a great deal of available research on Indigenous businesses. She and her team of two students are addressing that gap through Indsights.

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