Humber College professor addressing lack of Indigenous business content through new research project – Humber Today
January 9, 2023
Indsights: A Window into the Indigenous Economy is producing case studies to be used in the classroom
A new project led by Humber College in partnership with the Canadian Council of Aboriginal Business (CCAB) is producing case studies on Indigenous businesses and entrepreneurs to be used as a free and open access educational resource.
Audrey Wubbenhorst is a professor with Humber’s Public Relations program and the principal investigator for the Indsights: A Window into the Indigenous Economy project.
Wubbenhorst notes that in textbooks and case banks, there isn’t a great deal of available research on Indigenous businesses. She and her team of two students are addressing that gap through Indsights.
