AtBC Launches New Campaign Look for 2015

Press Releases

May 6, 2015

AtBC has a new theme launching in May to encourage visitors who are planning a BC vacation to also include Aboriginal tourism experiences. In keeping with our concept of inviting people to add an Aboriginal tourism experience to their trip to British Columbia, AtBC will specifically target Cultural Explorers and Authentic Experiencers in British Columbia, Alberta, Ontario, Washington and California. These two types of travellers are specifically interested in immersing themselves in a destination. They want to learn about cultures, connect with locals, experience natural beauty and experience the unique attributes of places they visit.

AtBC’s new campaign places common arts and culture calls-to-action alongside imagery of unique Aboriginal cultural travel experiences. The campaign also allows AtBC to go after certain interest levels in a more targeted fashion – e.g. outdoor, cuisine, arts and wildlife.

We will launch these campaign elements on AtBC’s website and social media channels, in AtBC’s brochure / map and print ads, as well as through like-minded sites in form of online ads. The theme will also be used when targeting website visitors through re-targeting based on their search terms and interest levels.

In addition to a new look, AtBC will also be gradually introducing vacation packages that include our export-ready Stakeholders. This is an added marketing service, providing consumers with an easy way to book Aboriginal experiences as part of their trip to BC. AtBC has initially developed a handful of packages, and will be introducing more itinearies over the course of this year, with the goal of having a collection of offerings for all regions in BC by early spring next year. Packages can be booked directly through AtBC’s-owned agency – Aboriginal Travel Services.

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