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LinkedIn May Not Be The Coolest Social Network, But It’s Only Becoming More Valuable To Businesses Read more: http://www.businessinsider.com/demographic-data-and-social-media-2014-2#ixzz39UNvnJLr

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Each social media platform has a unique identity based on who uses the network and how they’re engaging on the site. LinkedIn has developed a special identity — and utility — as the social network for professionals. But it has come a long way from when it was simply a forum to make your resume visible to employers and your job postings searchable for recruitment.

Engagement is rising fast on LinkedIn, as the social network becomes a content destination. The social network  is also high-income and highly educated, and it has a big international presence. These factors will make LinkedIn increasing compelling to marketers. Already, a survey from Cogent Research finds that LinkedIn is the preferred social network by a wide margin for building a brand identity.

In a new report from BI Intelligence, we break down the demographics of each major social media platform and what sets each one apart in terms of audience makeup and usage patterns.

Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, and how social media usage compares between the U.S. and international markets.

Access the Full Report By Signing Up For A Free Trial Today > > 

Here are where some of the biggest opportunities lie on the major networks:

In full, the special report:

Source: Business Insider

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