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Bobbie Racette’s company, Virtual Gurus, pairs businesses with remote virtual assistants from a diverse pool of people
August 8, 2022
Bobbie Racette is on a mission to transform Canada’s gig economy. She is the founder and CEO of Virtual Gurus, a digital platform that pairs businesses with skilled remote virtual assistants (VAs) and freelancers using a matchmaking algorithm. Raised in Regina by two moms, the Cree-Métis Racette prioritizes inclusivity: the majority of the VAs at Virtual Gurus are stay-at-home mothers, those with disabilities, and members of the Indigenous and LGBTQ2S+ communities.
Inspiration Virtual assistants have been around in the United States for quite some time. The term itself — “virtual assistant” — is said to originate from India. They were the first ones to generate virtual assistants and offshore them. The question became: “Why aren’t we doing this in North America and keeping it within our own economy?” Now, there are tons of these companies popping up in Canada.
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