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Please note the release has been updated to reflect that it is a minimum of $250,000 that will be available through the On Yukon Time: Great Yukon Summer Edition funding program.
With new incentives for Yukoners to explore the world-class opportunities in their own backyard, 2021 is the year of the Great Yukon Summer.
The Great Yukon Summer campaign encourages Yukoners to travel in Yukon, to revisit or discover for the first time the world-class cultural and outdoor experiences available here and to enjoy the amazing festivals and events throughout the territory. Residents travelling within Yukon will help generate much-needed revenue for Yukon businesses in the travel, entertainment and hospitality industries, which have been hit hard by the impacts of COVID-19.
The On Yukon Time: Great Yukon Summer Edition funding program and the Great Yukon Summer Yukoner Travel Rebate program will encourage Yukoners to travel around the territory and enjoy unique tourism experiences. Additional funding will help Yukon businesses build marketing campaigns to maximize the attraction of Yukoners this summer.
On Yukon Time: Great Yukon Summer Edition
A total of $500,000 in new funding is now available for festivals, events and other summer activities across the territory to entertain Yukoners. The funding will be distributed through two channels:
Great Yukon Summer Yukoner Travel Rebate program
To encourage Yukoners to vacation here in the territory this summer, a 25 per cent rebate will be available for packaged tourism experiences between June 4 and September 30, 2021. Local tourism businesses will offer these packages, starting at $250 per person. Eligible packages, as well as flights and air travel within the territory, will be available at https://www.travelyukon.com/greatyukonsummer starting on June 4. Yukoners must pay the full package price upfront, but can submit a simple application with receipts and a declaration of proof of residency for a rebate after their trip occurs. Rebate applications must be submitted by October 31.
Campaign development program for Yukon businesses
All Yukon tourism businesses and operators who provide a package for the Great Yukon Summer Yukoner Travel Rebate program are eligible to receive up to $2,000 to go towards advertising creative from a Yukon marketing professional or publication to promote their package.
The Yukon is known as one of the most exciting tourism destinations in the world. The Great Yukon Summer Campaign will encourage Yukoners to explore the territory while supporting our extensive network of internationally recognized tourism operators. I encourage Yukoners to explore their own stunning backyard, while continuing to follow the Safe 6 plus 1. Look for the Great Yukon Summer icon as you plan your adventures and let’s make this summer one to remember.
Minister of Tourism and Culture Ranj Pillai
Communications, Tourism and Culture
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