Awaiting ruling on Northern Gateway, Enbridge works to fix a dented … – The Globe and Mail
A critical federal ruling will decide the fate of the Northern Gateway project in the days ahead. But whatever the outcome, Enbridge Inc. has a long road ahead to rebuild the company’s brand in British Columbia amid controversy over the pipeline.
Environmentalists and First Nations say the company behind the $7.9-billion pipeline has lost credibility in a process that has seen local concerns blossom into province-wide issues. Others say Enbridge will overcome the tempest over the project, which would transport bitumen from Alberta’s oil sands to the West Coast.
But there’s no doubt the Enbridge name has taken a hit in B.C.
Northern Gateway pipeline website and advertisements have barely a mention of the name Enbridge and instead focus on executive Janet Holder, who grew up in Prince George, B.C., and has become the face of the pro-pipeline campaign. The Ride to Conquer Cancer in B.C. has dropped Enbridge as its title sponsor, though the name still remains in the Alberta, Ontario and Quebec charity events.
