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What’s a good pipeline fight without competing media buys?
British Columbians are witnessing a new donnybrook-of-the-airwaves over Enbridge Northern Gateway’s pipeline to carry Alberta bitumen to B.C.’s coast.
Pugilists in the campaign are Enbridge Inc. in one corner and in the other, Coastal First Nations, representing aboriginals living on B.C.’s north and central coast who consider themselves stewards of the Great Bear Rainforest.
The Enbridge ad buy, to be launched next Monday at a cost of several million dollars, attempts to humanize the pipeline and Kitimat tanker project by focusing on Enbridge boss Janet Holder, a hometown girl from Prince George.