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In response to the Government of Canada’s consultation on the development of a post-pandemic Federal Tourism Growth Strategy, Tourism HR Canada submitted a suite of workforce recovery strategies with recommended, concrete, and measurable actions.
Tourism, at its core, is a people business and one that relies on a skilled workforce to capitalize on its economic potential for Canada. Re-opening tourism businesses and guiding their recovery requires an all-of-sector approach. A full workforce recovery strategy will require flexibility, coordination, and resources to ensure it is responsive to urgent demands and is economically and socially viable over the long term. Fundamentally, the aim must strive for a cohesive strategy to address systemic and structural issues, improve on the sector’s resilience, and strengthen its capacity as a key economic driver.
The recommended strategies to address workforce recovery and growth are aimed at developing a sustainable, competitive, resilient, and inclusive workforce–they are:
BUILD A SUPPLY OF WORKERS
FOCUS ON THE SKILLS MISMATCH
FIX WORKER AND LEARNER MOBILITY AND EMPLOYMENT BARRIERS
ENSURE APPROPRIATE OVERSIGHT, GUIDANCE, AND ACCOUNTABILITY
Details on each of these recommended strategies can be found here.
Tourism HR Canada would like to take this opportunity to thank the many who took the time to provide submissions that included workforce recommendations and support for Tourism HR Canada’s mandate, most notably the Tourism Industry Association of Canada (TIAC), the Hotel Association of Canada (HAC), and the Coalition of Hardest Hit Businesses.
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