Fiddling with ethical business – StarPhoenix

Devon Fiddler has an idea. She wants to make sleek, fashionable handbags with elements of aboriginal culture

– Michael Kors with a pinch of Manitobah Mukluks.

She wants them to be handmade by aboriginal women, from sustainable materials like deer hide, and she wants to use some of the proceeds to help empower First Nations women.

After years of pitches and competitions, things are picking up and Devon and her brand, SheNative, are on fire.

Sitting in Collective Coffee, near an office space at the Two Twenty that she will soon rent, she giggles through the sales pitch she will have to perform in a limo for an upcoming competition called the Saskatchewan Business Challenge.