Indigenous Tourism BC Shares Record-breaking Tourism Statistics

Press Release

Coast Salish Territory, (October 25, 2018): Indigenous Tourism BC (ITBC) has released a three-year Tourism Performance Audit Report that reveals record-breaking growth of the province’s Indigenous tourism industry.

Compiled by O’Neil Marketing & Consulting, the report offers insights into the performance of Indigenous tourism in BC between 2013 and 2017. Specifically, the document shares actions taken by ITBC to support the development of Indigenous tourism; and outlines growth prospects as indicated by tourism operators, travel trade representatives and industry partners.

By the numbers, highlights of the Tourism Performance Audit Report include:

• 401 Indigenous tourism-related businesses that operated in BC in 2016/17 – a 33% increase over 2014
• $705 million direct gross domestic output generated by Indigenous businesses in 2016
• 7,400 direct full-time jobs created by Indigenous tourism businesses in BC
• 7.2 million visitors expected to engage in Indigenous tourism experiences over the next two years from the top five markets for Indigenous tourism in Canada (Canada, Germany, UK, US and China)
• 36% of travellers surveyed in an ITBC study who indicated they had visited Indigenous sites, attractions or events on previous trips to BC
• 89% of tour operators who indicated in a recent ITBC survey that they would consider offering or expanding Indigenous experiences as part of their travel packages

“We are thrilled to share the unprecedented statistics outlined in the Tourism Performance Audit Report,” said Brenda Baptiste, board chair, Indigenous Tourism BC. “Much of this success comes down to the hard work and dedication of BC’s Indigenous tourism operators, who – through the assistance from our valued partners and funders – created market-ready experiences that promote our diverse Indigenous cultures to an estimated 3.6 million overnight travellers annually.

“Indigenous culture is such an important part of this province’s history, and we are so proud of our communities and Stakeholders who have dedicated their time to bringing Indigenous cultural experiences to life for visitors,” said Paula Amos, director of partnerships and corporate initiatives, Indigenous Tourism BC. “We look forward to supporting and expanding Indigenous tourism well into the future – and, as a result, helping to increase visitation and revenue numbers for the province even more.”

Read the Full Audit Report Here

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