Indigenous Tourism Ontario and Resorts of Ontario Partner to Promote Indigenous-Owned Accommodations and Experiences in Ontario

Press Release

February 8, 2022, Aundeck Omni Kaning, ON – Indigenous Tourism Ontario (ITO) and Resorts of Ontario (RoO) have partnered to provide accessible marketing support that builds awareness and connects eager visitors to unique Indigenous-owned accommodations and experiences in Ontario.

Celebrating 80 years as a resource for trip planning, RoO promotes the best in resort accommodations and experiences with website promotions, print and digital magazines, e-blast communications, earned and paid media, and media influencers. Through this partnership, Indigenous-owned full service and self catering resorts will be showcased as year round experiences to encourage guests to Go Resorting for fishing getaways, family vacations, couples getaways and more. Members of ITO can receive free HR tools, business resources, and the additional benefit of 1000 to 20,000+ qualified leads with RoO marketing initiatives.

While providing a platform for cultural preservation, Indigenous tourism strengthens local economies and differentiates Ontario as a tourism destination. ITO and RoO will be sharing their expertise of the tourism industry to provide valuable opportunities for growth to ITO Members, as well as to serve unmatched traveler demands for authentic Indigenous tourism experiences. In the spirit of collaboration, both organizations intend on tapping into their extensive networks to facilitate B2B and B2C connections, enabling shared learning and enhancement of product offerings in Ontario.

“Resorts of Ontario welcomes the partnership established with ITO, enhancing our diverse resorting membership with the addition of authentic Indigenous resorting experiences. This partnership is a collaboration built on shared values and with a sense of purpose, designed to support and promote our mutual stakeholders. In this spirit of partnership, we look forward to providing value enhancement in member affiliation, meaningful tools and resources, as we together grow connectivity within the B2B sphere, while growing market share for our collective stakeholders”. – Grace Sammut, Executive Director, RoO

“ITO is extremely proud to be a partner of the amazing team at Resorts of Ontario. Our mutual respect for one another will ensure all projects we collaborate on will benefit members of both organizations in a positive manner.” – Kevin Eshkawkogan, CEO & President, ITO

About ITO

Indigenous Tourism Ontario (ITO) is the province’s first and only recognized Indigenous tourism organization that focuses on uniting communities, Indigenous organizations and industry leaders to support the growth of Indigenous tourism in Ontario. Through product development and marketing of authentic Indigenous experiences, ITO establishes a platform for Indigenous cultural expression and preservation through tourism. For more information, visit indigenoustourismontario.ca.

About RoO

Resorts of Ontario was established in 1942. Its lodges, country inns, American Plan resort hotels and housekeeping cottage resorts offer four-season vacations that symbolize the Resorts of Ontario hallmark: Quality, Service and Dependability. Their three pillars are to create synergy, share business intelligence and drive profitability. Resorts of Ontario offers four season vacation opportunities and accommodations equated with quality and value. For more information, visit resortsofontario.com.

Social media

ITO
Facebook: @IndigenousTourismOntario
Twitter: @IndigenousTO
Instagram: @IndigenousTourismOntario

RoO
Facebook: @ResortsofOntario
Twitter: @ResortsOntario
Instagram: @resortsofontario

Contacts

Kevin Eshkawkogan, President and CEO, Indigenous Tourism Ontario 705.368.1919 info@indigenoustourismontario.ca

Grace Sammut, Executive Director, Resorts of Ontario 1.800.363.7227 grace@resortsofontario.com

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