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Indigenous Tourism Ontario proudly partners with Toronto Maple Leaf Sports Entertainment, helping to bring awareness to the importance of Indigenous diversity in hockey

Press Release

ANDECK OMNI KANING FIRST NATION, ON, Jan. 17, 2023  – Indigenous Tourism Ontario (ITO) kicked off the new year by hosting the Weekend in Tkaronto. The all-inclusive trip included 50 First Nations youth and their parents travelling to Tkaronto to experience a full circle Indigenous tourism experience that highlights all four of our pillars; Cultural Authenticity, Workforce Development, Marketing & Branding, and Product Development.  The weekend also included supporting the Toronto Maple Leafs and Toronto Marlies Indigenous Celebration games.

Guided by our four pillars, this experience allowed ITO to reach grassroots families and engage in necessary conversations about the Indigenous tourism industry, prioritizing how Indigenous youth play a vital role in the future of Indigenous tourism.

The weekend began with a trip to the Ontario Science Center’s Indigenous Ingenuity exhibit, an innovative exhibit that ITO proudly supports. It also included an opportunity to view the Regalia exhibit. Programs like the Indigenous Ingenuity exhibit allow ITO to engage our cultural authenticity and product development pillars by showcasing the crucial contributions, innovations, and methods that Indigenous peoples have created and shared with the world. The trip continued with an afternoon of workforce development workshops led by ITO’s Indigenous Business Advisors where attendees experienced a pilot workshop program that aims at promoting careers in tourism to Indigenous youth through Service Excellence, Leading for Excellence, Business Builders PATHS Development, cultural revitalization, and culture sharing. The day concluded with a special evening with the Toronto Maple Leafs at their Indigenous Celebration Game. ITO is pleased to have brought 50 First Nation youth and their parents to the game and the opportunity to collaborate with Hockey Equality, the Native Canadian Center of Toronto, and other special guests to make the Indigenous Celebration evening possible.

The Leafs won the game, but the real win was the Indigenous representation that made the game possible:

  • Tyler Tabobondung Rushnell of Wasauksing First Nations’ incredible Indigenous logo displayed on warmup jerseys
  • Crystal Kimewon of Wiikwemkoong Unceded Territory and her team of 5 beaders who created Maple Leaf team medallions
  • Toronto Council Fire’s All Nation junior drum group
  • Wiikwemkoong Unceded Territory’s Lisa Odjig world champion hoop performance
  • Fawn Big Canoe of Chippewa of Georgina Island DJ-ing for the evening
  • Dashmaawaan Bemaadzinjin and Treeteas Brewing for providing delicious Indigenous culinary to fans, and the Weekend in Tkaronto attendees throughout the day.

The weekend concluded with ITO attending the Toronto Marlies Indigenous Celebration Game where ITO was delighted to support the Little Native Hockey League, Hockey Equality, and the Native Canadian Centre of Toronto.

The weekend was an overall win for diversity, equity, and inclusion in professional sports. ITO applauds the Toronto Maple Leafs and Toronto Marlies commitment to supporting and recognizing the important contributions of Indigenous culture to hockey in Canada. We are eager for more professional sports teams to not only dedicate an evening to celebrate the Indigenous peoples of Canada, but to instill the spirit of inclusion within their policies.

“We are extremely pleased to grow the Indigenous tourism industry, the ITO family, and collaborate with some pretty amazing people and organizations.”

Kevin Eshkawkogan, President & CEO of Indigenous Tourism Ontario

ABOUT ITO
Indigenous Tourism Ontario (ITO) is a provincial non-profit and membership association which focuses on creating aligning and forming partnerships between businesses, associations, organizations, government departments, and industry leaders from across Ontario and Canada to support the growth of Indigenous tourism in Ontario and Canada while addressing the demand for development and marketing of authentic Indigenous experiences. ITO has an established membership process that enables Indigenous tourism industry partners to engage with and show support for Indigenous tourism. For more information, visit www.IndigenousTourismOntario.ca.

For further information: MEDIA CONTACTS: Brian Still, [email protected]

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