ITAC CEO Keith Henry reflects on the growth of Indigenous Tourism in Canada – MBC Radio
Mar 5, 2026
As Indigenous tourism gains momentum across Canada, Keith Henry, Métis leader and CEO of the Indigenous Tourism Association of Canada (ITAC), shared his vision for the sector during the 2026 13th International Indigenous Tourism Conference in Edmonton.
Henry said that he loves the recent expansion in Indigenous tourism. “We want Indigenous tourism in Canada to be a global leader by 2030,” he said. “I can’t wait to see what we do in the future. It’s going to continue to expand substantial
Reflecting on his early involvement, Henry described how he began to see tourism as a tool for strengthening culture. “I started realizing the power of cultural revitalization through cultural tourism,” he said.
