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Landsby Champions Climate Action with a Smart Forest™ Investment, Setting a New Standard for Canadian Travel Companies

Press Release

TORONTO, Jan. 16, 2024) — Landsby, an award-winning Canadian travel company and founding agency of change with Regenerative Travel, proudly announces its commitment to climate action through the Stewardship of a Smart ForestTM in partnership with Canada’s Forest Trust Corporation (CFT).

Tourism globally contributes substantially to greenhouse gas (GHG) emissions, with the sector accounting for an estimated 8-10% of global emissions. Within Canada, tourism’s footprint is responsible for approximately 2% of the nation’s total GHG emissions. Recognizing this impact, Landsby is taking decisive action to alter this trajectory.

Since its inception, Landsby has been at the forefront of reimagining Canadian tourism. Through innovative partnerships, compelling storytelling, and a commitment to Indigenous and Regenerative travel experiences, Landsby has continually pushed the boundaries of sustainable tourism. This dedication is now further exemplified by their investment in a CFT Smart Forest™. This initiative represents a significant nature-based carbon capture strategy and focuses on preserving the Acadian forest region in New Brunswick for over a century.

In the wake of a wildfire season that has left an unforgettable mark on our nation, burning approximately 45 million acres—an area equivalent to 117 million hockey rinks—Landsby acknowledges the profound impact these natural treasures have had on visitors far and wide. Our country’s forests, renowned for their breathtaking beauty, have enchanted countless travellers. This catastrophic event underlines the urgent need for decisive action against climate change. Landsby is committed to spearheading efforts that address this global challenge, recognizing that the time for meaningful change is now.

Founder of Landsby, Jason Sarracini, underscores the significance of the Smart Forest™ Initiative: “Landsby’s commitment to the Smart Forest™ is a critical step in realizing our mission and making a substantial contribution to a greener, more biodiverse, and cooler Canada. Forests constitute an integral facet of the Landsby travel experience, and their preservation stands as a linchpin for safeguarding the epitome of Canada’s landscape.”

Landsby’s significant investment in a Smart ForestTM harnesses nature’s extraordinary ability to sequester carbon, promote biodiversity, mitigate global warming, and strengthen our nation’s social and economic resilience. It also supports several of the UN Sustainable Development Goals, including Climate Action (SDG 13), Life on Land (SDG 15) and Clean Water and Sanitation (SDG 6).

Currently, Landsby is the only Canadian travel company investing in a CFT Smart Forest™. CFT’s Founder and CEO, Gary Zed, welcomes Landsby as their latest Smart Forest Steward and invites like-minded enterprises to join their endeavour.

“Canada’s tourism industry has much to learn from trailblazers like Landsby. This sector contributes significantly to Canada’s emissions, and as tourism rates in Canada continue to surge, it becomes imperative for industry leaders to champion the environmental and social causes that are indispensable for the well-being of our planet and communities,” stated Mr. Zed.

About Landsby: Landsby creates unique and immersive experiences that not only provide travellers with purposeful and enriching trips but aim to positively impact the communities being explored. Landsby, a Certified Living Wage Employer, is supporting and rebuilding Canada’s tourism sector through innovative collaborations, a focus on Indigenous and Regenerative travel, and in-depth storytelling in their Northern Soul Magazine. Embarking on a journey with Landsby fosters connections, strengthens communities, and safeguards our natural treasures, encapsulating all that makes Canada exceptional.

About Canada’s Forest Trust Corporation: Canada’s Forest Trust Corporation (CFT) is a leading social enterprise that offers a nature-based solution to capture carbon by building Smart ForestsTM. With proprietary tools and in collaboration with Forest Stewards (businesses, schools, organizations, communities, and individuals), CFT is on a path to procure, prepare, plant, preserve and protect millions of acres of forests around the world, forever. Our Forever Forest Guarantee ensures that every forest created by CFT undergoes expert management, reporting and monitoring, and silviculture maintenance. Smart Forests sequester CO2, rehabilitate ecosystems, engage Indigenous Knowledge Keepers, and boost the green economy. Smart Forests are smart investments.

For further information, please contact:

Taylor Piotrowski at



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