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‘As much as they are cute and functional as a diffuser, it is about getting the educational component out to folks’
A Guelph entrepreneur is using a pitch competition to raise awareness for their charitable initiative.
LJ Turtle Aromatherapy, a business in the Guelph Farmers’ Market, is a semifinal candidate for the Pow Wow Pitch, a business pitch competition for Indigenous entrepreneurs. This year, 2,400 participants have entered and 126 were selected for the semifinals.
Lisa June Byers is the founder and CEO of LJ Turtle Aromatherapy who presented their pitch through TikTok on June 16. This is the second time Byers has pitched in the competition and is excited about making it to the next round.
LJ Turtle Aromatherapy sells aromatherapy jewellery and acorn diffusers, which are handcrafted and parts are foraged in Guelph.
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