Ontario’s Ring of Fire ads lack footage of the mineral-rich region. Is that a problem? – CBC

Dec 04, 2025

Critics say use of stock footage from across Canada, other countries is misleading

Doug Ford has been talking about the Ring of Fire a lot.

This spring, the Ontario government launched a new ad under the slogan “Protect Ontario,” which describes how the province can become a “critical mineral superpower” by extracting resources from the nearly 5,000 square-kilometre area in the James Bay lowlands.

“Ontario’s abundant supply of critical minerals is found all over our province, but nowhere is as exciting or rich with deposits as the Ring of Fire,” the ad says.

Read More: https://www.cbc.ca/news/canada/thunder-bay/ontario-ring-of-fire-ads-9.7001952