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Canada’s privacy commissioner will be investigating after Bell informed customers by letter that it plans to begin collecting detailed information about their consumption habits in order to offer “relevant ads.”
Scott Hutchinson, a spokesman for the privacy commissioner, told CBC Montreal that his office has received several complaints.
Bell customers received the letter last week telling them that the changes would begin on Nov. 16.
“They’ll literally know what web pages you visit, which search terms you enter, where you happen to be, what apps you use, what television you watch, even your calling patterns,” said Michael Geist, a University of Ottawa law professor and technology law specialist.