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Promoting Alberta’s tourism opportunities in Asia

Press Release

Jun 06, 2024

Minister Schow will meet with key travel trade representatives in Tokyo and Seoul, as well as government officials from Gangwon, South Korea and Hokkaido, Japan to promote the province, strengthen relations and develop South Korean and Japanese markets.

International travellers are an important part of Alberta’s visitor economy, as they stay longer, spend more, and explore more parts of the province. Consistent, convenient air access is critical to attracting international visitors to Alberta and is a focus of the province’s long-term tourism strategy. Through strategic investments, Travel Alberta has increased air access to the province from both South Korea and Japan, opening the door for visitors from Asian markets.

“I’m proud to represent Alberta as we work to strengthen our relationships with these important international markets and our sister-provinces of Gangwon and Hokkaido. I look forward to sharing all that our province has to offer, from our incredible natural beauty to diverse Indigenous cultures, our dynamic cities and the unique charm of our small towns. Together, we will support the growth of Alberta’s visitor economy by inviting Japanese and South Korean travellers to experience Canada’s wild side in Alberta.”

Joseph Schow, Minister of Tourism and Sport
Minister Schow will be joined by one staff member. Trip expenses will be posted on the travel and expense disclosure page. Industry leaders from WestJet, Travel Alberta, Tourism Calgary, Explore Edmonton, Banff Lake Louise Tourism, Tourism Canmore Kananaskis and Tourism Jasper will join Minister Schow with expenses paid by their respective organizations.

Alberta’s government is committed to working with its national and international partners to advance shared interests that can lead to new opportunities for people and businesses in Alberta and around the world.

Itinerary for Minister Schow*

June 7
  • Travel to Seoul, South Korea
June 8
  • Arrive in Seoul, South Korea
June 9
  • Meeting with Travel Alberta representatives
June 10
  • Meeting with Travel Alberta, Destination Canada’s representatives in South Korea, travel trade representatives from South Korea
  • Meeting with Gangwon government representatives
  • Attend Alberta VIP Reception
June 11
  • Meetings with South Korean media and travel trade stakeholders
June 12
  • Travel to Sapporo, Japan
  • Meeting with Hokkaido government representatives, tourism and sports associations
June 13
  • Travel to Tokyo, Japan
  • Meetings with representatives from Destination Canada in Japan and travel trade stakeholders
June 14
  • Meeting with Japanese media and travel trade stakeholders
  • Return to Alberta



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