Most small businesses have done nothing to comply with Canada’s Anti-Spam Law (CASL) that is coming into effect July 1, according to the Canadian Federation of Independent Business (CFIB).
A survey of small business owners published June 25 found that only 15% are aware of the new law’s requirements. The majority – 62% – have done nothing to meet the requirements.
The CFIB said it has been contacted by many small businesses who are having trouble getting ready for the new law, and that the support these businesses have received from the CRTC has been unimpressive.
“Businesses support the idea of reducing spam, but everything we’re hearing suggests that the current rules need to be made small business-friendly,” Kelly said.