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Toolkit helps nonprofits partner with business

Press Release –

A new resource will assist nonprofits in building relationships with corporate sector partners.

Culture Minister Heather Klimchuk joined nonprofit and voluntary sector stakeholders and corporate community investment representatives for the release of Building Corporate Relationships – A Toolkit for Nonprofits.

“Effective relationships are based on each partner contributing to the success of the other. This toolkit helps bring nonprofits and corporate sector partners together to achieve common goals and build on that success to discover new opportunities to work as a team for the long-term benefit of the community.”

Heather Klimchuk, Minister of Culture

“Some nonprofit organizations find it difficult to start and grow corporate partnerships. This toolkit represents a clear pathway for organizations to engage with corporations and together support projects and programs that impact people in Alberta.”

Jann Beeston, Executive Director, Volunteer Alberta

The toolkit, developed by the Alberta government, presents a five step process that helps small and mid-sized nonprofits:

  • develop a clear picture of their organization and its role in the community;
  • define the organization’s project or programs;
  • identify funding partners with common goals, best-suited to their project or programs;
  • communicate their message to potential partners through effective project proposals; and
  • strengthen relationships with partnerships through effective, ongoing stewardship practices.

The toolkit was an innovative idea initiated by Alberta Culture. Nonprofit stakeholders, community investment managers and fund development professionals from organizations including Servus Credit Union, the Association of Fundraising Professionals, YOUCAN Youth Services and Imagine Canada were asked to identify issues and opportunities and provide input and information for toolkit content. Total cost, including development, design, production, printing and distribution is $45,000.

Building Corporate Relationships – A Toolkit for Nonprofits is available fordownload on the Alberta Culture website. Copies of the toolkit will also be available as a resource at volunteer centres across Alberta.

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 Trish Filevich

Press Secretary, Culture


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