Tourism operators’ bottom line burned by another summer of wildfires – CityNews
Sep 1, 2025
CALGARY — Fewer tourists are coming to Jasper, Alta., than usual this year, but it’s not for a lack of people eager to visit the picturesque Rocky Mountain town.
Numbers are about as good as they can be, considering about one-fifth of the town’s overnight accommodations burned when a ferocious wildfire swept through last summer, said Tourism Jasper CEO Tyler Riopel.
“There’s about as many people visiting Jasper this summer as we have overnight accommodations for, so I say it’s a win,” he said.
