Whole Foods Market in U.S. set to sell British Columbia wines – greatnorthwestwine.com
ELLEVUE, Wash. — Erez Klein wants shoppers at Whole Foods Market stores in Washington state and Oregon to view British Columbia wines as products of the Pacific Northwest, not a foreign country.
“You can get wines from Croatia, Serbia and Corsica easier than we can get wines from our neighbor,” Klein told Great Northwest Wine. “That’s just not right.”
He’s neither politician nor bureaucrat, but as the wine buyer in the Pacific Northwest for Whole Foods Market, Klein is in a position to make a difference. So in October, he kicks off a promotion to feature eight B.C. wines at the company’s 15 stores in Washington and Oregon.
“A political line shouldn’t prevent us from doing what we do best,” Klein said. “We’re at the start of a new beginning with trading in wines across the border. We have so many things in common, and we have more to learn from each other. And these wines absolutely deserve the attention.”
