Businesses, universities customize curricula – BiV

May 26, 2015

Sending executives back to school for specialized studies pays off for B.C. companies

For Rocky Mountaineer CEO Randy Powell, it’s a no-brainer: education pays big bucks.

The head of B.C.’s luxury train service discovered the rewards of sending his people back to school when he collaborated with the University of British Columbia’s Sauder School of Business three years ago to create courses specifically tailored for 65 of the company’s top executives.

As students, they developed strategies to help the company enter the group meeting and incentive business. Although Greater Vancouver conferences are abundant, they had not previously been flagged as a market for Rocky Mountaineer.

Read More: https://www.biv.com/article/2015/5/businesses-universities-customize-curricula/